John Apter National Chair of the Police Federation: “This advert has 
prompted an understandable backlash from many of our members who work 
tirelessly doing an incredibly tough job to keep us safe every day. The 
tone of the advert and what it suggests is offensive and shows that 
those who have put the advert together are somewhat out of touch with 
policing.

“In response I have made a complaint to the College CEO, Mike 
Cunningham. He has since offered a full apology and a review into why 
this has happened. I would like to thank him for his swift response and 
action.”